The Little Stevies do some inventive marketing…

Unlike the birds vs humans hype of yesterweek, this is a marketing ploy that shows effort and intelligence from a small band and is actually related to music. Melbourne band The Little Stevies have made a short film/skit about their band cycling around the entire world, inspired by the lyrics of their own song ‘Dink You’ – for which this clip is ostensibly a promotional tool. It’s sa bit different to the usual film clip and so it gets attention, while incidentally exposing viewers to their music without feeling force fed. It’s a tad cheesy, yes, but there are some funny moments and it’s generally a good idea.

Below is the abridged version, which is probably all you need as a first time listener and not-yet-fan. I’m told they’ll be launching a full video next Tuesday for those keen to experience the full fruits of their labour.

Dink You (Abridged) {Pre-release Preview} from The Little Stevies on Vimeo.