WOW

WOW – Icy Cold

Sydney based trash electro noisemakers WOW played at a Levity night in Sydney recently to debut themselves as the label/brand’s latest artists. I’ve always thought brand funded record labels would be a viable way for new artists to break into the scene. Levity is Levi’s Jeans funded record label, whose labelmates include Cut Off Your Hands and Mercy Arms. This is a fairly small marketing exercise compared to Toyota Scion’s label effort in the USA who put out 500,000 copies of double cd compilation for free every three months, which include some pretty cool special remixes by upcoming artists. While it’s hard to measure just how much ‘cool association’ with up and coming artists would translate into dollar spend, I’m glad that at least there is effort being put into coming up with an alternative to the traditional consumer driven record labels.

www.myspace.com/wowsydney

Funnily enough moments after this picture were taken, WOW got booted off stage by the owner of the pub because she didn’t like the music much.