Birds vs Human, you’ve got my attention.
Two weeks ago I received a rather cryptic email:
We have been trying to get in touch with you for sometime now. The
situation is thus: there is a struggle taking place between Birds and
Humans and your kinds needs you.
You have been chosen because of your unparalleled expertise in the
Aussie music scene. Your kind needs your delivery address so we can
send you 2 x vital (and entertaining) packs and give you the
opportunity to do your bit for the cause.
You’re under no obligation and you can always send us a message if
you’d like to opt out at any point.
I replied saying I don’t take postal submissions anymore, assuming it’s someone wanting to send in a cd for review, and promptly forgot about it.
About an hour ago, a woman came to my office and delivered a metal box to my desk. She did not introduce herself before walking out. I opened the box and inside was a birds nest, some eggs (not sure if they’re real?), some polaroids, and a message in a scroll. Needless this was a WTF moment of the day for me. I checked the link that was in the scroll: www.birdsvshumans.com.au/nogigs, more cryptic message. According to this, I shall expect another package soon, and something will happen 12 October.
Even though the whole thing has given me some sort of Blair Witch vibes to it, I applaud them for their promotion initiative. Whoever they are has put a lot thought, effort and attention to detail into this, including the photos of bands whothehell.net blogged recently on the customised flash movie. It reminds me of similar Alternate Reality Game marketing done by 42 Entertainment for the The Dark Knight movie.
I’m looking forward to the next package, and if it is a band, I hope they’re good.