Young Heretics – 'Risk/Loss' video

Young Heretics – ‘Risk/Loss’ (mp3)

Here is the new Young Heretics clip (aka. Matthew Wright – ex. Getaway Plan dude + step sibling Kitty Hart) for their single ‘Risk/Loss’, directed by James Lawler and produced by Nick Grimsdale of Doomsday Films.

The video clip trails out like a three dimensional Sailor Moon episode. You’ve got the emotive piano balladry, the megaphone banter, schoolgirl outfits, cutesy coloured props and even a mysterious man suited up in a top hat and frills wielding a thoughtful piece of horticulture (chicks dig that shit).

A little narrative of melodramatic expressions, crazy purple poison fruit that leaves you frothing at the mouth and enough wardrobe frills to give the host of Iron Chef a good run for his money. It also contains the sort of innuendo that calls for tortured teenage vampires to fly over the hill and emote all over you.

There’s an obvious mass market to whom this clip will resonate with, who’ll probably be too busy releasing their sexual frustration into their Stephanie Meyer novellas, reading JD Salinger on park benches (see 0:05 mark) or gelling their fringe like Hailey Williams.

Three minutes and fifty eight seconds of climatic suspense and thespian performances has me summoning a pack of xanax and a good lie down.

Some nice cinematic colours and heartfelt vocals here. But unfortunately, I just can’t bring myself to jump on this bandwagon yet.