PREMIERE: Cool Sounds – ‘Control’

Cool Sounds are slowly and surely becoming a professional band. They were always good, but now they have a real, bonafide music video to prove it. (Not strictly their first vid, but Dainis’ moustache is extra commanding – ed.) Listen up, Universal Music, Sony Records, Warner…the bidding war will start at approximately 6.30 pm (1830 hours) at The Workers Club, TOMORROW NIGHT. Don’t be late, or face the eternal regret of missing the chance to sign a band that “connects with the youth”.

Since starting out a few years ago, Cool Sounds have put out two albums, toured the globe, and released music on both Whalesmouth and Beko Disques, two labels that can do no wrong. From the outset that might seem impressive, but from the perspective of the incestuous Ocean Party enclave that Cool Sounds come from, it’s all fairly par for the course. Seriously, anyone remotely linked to that sprawl of musicians seems to be in about seven different bands who are all touring and releasing stuff constantly. It’s an exhausting thing to admire.

But back to Cool Sounds – they’ve evolved again from their January offering Healing Crystals. Their new track, ‘Control’, shows the band stretching the wide-eyed, hopeful guitar pop of previous records. ‘Control’ wrestles with conflicting desires, the protagonist divulging his inability to stay in an intimate relationship. It’s definitely the most morbid thing to come from the Cool Sounds camp so far.

For the clip, directed by Rex Kane-Hart, the smooth sax and jangly guitars are juxtaposed with paranoid, gritted grins and a peeping Tom’s view of a murderous relationship. Flicking between partners and band members, there’s a constant twinge of unease, despite the overriding calm of Cool Sounds’ music. That’s what literary types call ‘CONTRAST’.

V. meta, Cool Sounds, v. meta.

Catch Cool Sounds on tour with the Ocean Party in October:

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