Architecture in Helsinki: ‘Heart It Races’ remix

Architecture in Helsinki - Heart It Races (Pink Skull remix) (mp3)

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I don’t even have the original version of this song but I thought I’d post the Pink Skull (?) remix. It’s not that I find this remix particularly enriching or adventurous. In fact I have trouble listening from beginning to end. But I wanted to point out that it’s very common marketing strategy now for bands, in order for them to break new songs without giving everything away too soon, to giveaway the remix version of whatever song that is. I’m pretty sure this is why this remix version is floating around the internet quite a bit. For example, last year the Yeah Yeah Yeahs put out a Diplo remix of their first single Gold Lion of their new album. This was around for a few weeks before the real song was on myspace. This is the first case I can remember that used this rollout strategy. I suppose it could work really well if the remixer is well known enough that it would pick up interest, I’m not sure this is the case with this single for AIH.

www.myspace.com/aihmusic