Melbourne label Nice Music arrived fully-formed, 5 beautifully packaged releases in tow in May last year. A bold introduction from a newly-minted label, followed swiftly by 5 more releases in November. Simultaneously issuing the 5 individual releases in both series one and two was an ambitious and confident statement of intent, one that hopefully pays off for this intriguing and forward-thinking label.
While it’s easy to overlook the ease with which all the pieces fit together both musically and aesthetically, this belies the hard work going on behind the scenes in order to bring this vision to life. Like a timepiece with its sleek clock face masking the myriad of grinding gears at work beneath the surface.
When asked why he took this approach label founder Simon J Karis, himself a collector, says he is “comforted by consistency and sets of things” adding that his vision for the label was “to create something I would personally love to follow and collect…letting things happen organically out of my own enthusiasm for the material”. This enthusiasm shows in the curation and execution, something made easier by the highly active music community which Karis is a part of. “There’s so much going on here it’s overwhelming and being a hoarder or cataloguer type I worry that some of it will be missed if someone doesn’t help or push”.
The diversity across the catalogue, a result of Simon’s ‘fidgety listening habits”, is somewhat disparate at first glance but there is a common thread tying the music together, a thread I find difficult to pinpoint. When asked for his take on this Simon puts it down to the artists, who according to him are “pretty idiosyncratic thinkers stretching their wings in a very honest and productive way…everyone on the label transcends genre or label to a degree in my head at least…I like the themes and emotions in music to hit you hard in the brain or spine or bloodstream in a way that means you’re never really sure why – that’s kinda ultimate for me”.
Offering each series as a bundle is a great way for the audience to discover new music, a quality missing in the current age of steaming services and digital singles. And for collectors like Simon the catalogue is available in cassette format which, of course look nicer as a collection.
From the warped post-modern beat abstractions of Hyde, and the seething bass music of Various Asses, to the disconcerting techno sound collage of R Hunter, this is a catalogue which begs to be explored. An insight into a thriving community of artists pushing boundaries with little regard for genre or music trends. Get acquainted and get Nice.
If you’re so inclined, check out Madeleine’s review of another Nice Music release, Sweet Whirl’s beautiful O.k. Permanent Wave